Looking Back at the SIA On-Snow Demo

Between January 30th and February 1st, over 5,000 ski and snowboard industry members came to Winter Park Resort for the 2nd SIA On-Snow Demo. Of course the main purpose of this event is to give buyers and sellers the opportunity to try out all of the newest equipment for the coming season but it also gives all of the participants a chance to come together on the mountain and have some fun doing what they love best: skiing and riding! Here are a few images from the demo (and yes, I know I’m a little late on this one, but better late than never!) along with a hilarious little video clip that I filmed with our friends at 4FRNT (Cody and Matt, you are my heros). Enjoy!